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Reebok — Pump

The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe with an internal inflation mechanism that regulates a unique fitting cushion in the lower and upper tongue. When Reebok decided to re-produce their classic shoe model, the challenge was to successfully represent the inflation concept and the fun you can have with it.

Creative Director - Enric Soldevila

Production - Fort

My role - Editing / Motion Graphics

Reebok — Pump Director's cut

Reebok — Pump Director's cut

Reproducir video
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