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Reebok — Pump
The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe with an internal inflation mechanism that regulates a unique fitting cushion in the lower and upper tongue. When Reebok decided to re-produce their classic shoe model, the challenge was to successfully represent the inflation concept and the fun you can have with it.
Creative Director - Enric Soldevila
Production - Fort
My role - Editing / Motion Graphics

Reebok — Pump Director's cut
Reproducir video


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