Led the creative and art direction for the MONOPOLY GO! × Star Wars paid user acquisition campaign. Working closely with a multidisciplinary team, we developed a cohesive creative vision that captured both the excitement of the collaboration and the nostalgia of the Star Wars universe, while showcasing the in-game events across the entire campaign. The campaign achieved excellent performance across paid media, validating the creative strategy and its appeal to both existing players and new audiences.

​My role: Creative Strategy & Art Direction