Led the creative and art direction for the Marvel campaign, translating one of the world's most iconic franchises into high-performing user acquisition creatives. Working closely with a multidisciplinary team, we developed a campaign that balanced the epic scale of the Marvel universe with the fun, accessible gameplay of MONOPOLY GO!. The campaign generated a strong performance uplift, proving the effectiveness of a creative strategy built around recognizable characters, dynamic storytelling, and gameplay-first messaging.

​My role: Creative Strategy & Art Direction