Monopoly GO! x
HARRY POTTER

One of my all-time favorite projects, as a lifelong Harry Potter fan, was leading the creative and art direction for this campaign. We leveraged the magic of the holiday season to create a festive UA campaign that felt authentic to both the Wizarding World and the game's experience. Alongside the paid media work, I also developed the social media creative strategy to maximize community engagement and amplify the campaign across channels. The result was a highly engaging campaign that delivered a significant performance impact, proving the strength of combining fan insight, seasonal relevance, and a cohesive creative strategy.

​My role: Creative Strategy & Art Direction